The Power of Togetherness Adidas and Its Brand New Advertisement

Introduction Promoting sportswear might seem easy – as long as sport exists, there will always be high demand in the given niche. However, Adidas was one of the first companies that decided to appeal to the general audience, thus, opening more opportunities for the companies producing sports clothes.Advertising We will write a custom assessment sample on The Power of Togetherness: Adidas and Its Brand New Advertisement specifically for you for only $16.05 $11/page Learn More The given step, however, also opened the door to numerous challenges, which Adidas fights very efficiently in such commercials as the advertisement of T Max 6 shoes. Description In their advertisement of T Max 6 shoes, Adidas provides an image of a hall with a range of lockers, two pairs of shoes, the red ones in the foreground and the white ones on the left and on the right side of the red pair. In the distance, a group of people can be seen. In the center of the advertisemen t, a caption saying â€Å"Together we can† runs in what is supposed to remind of a handwritten note. Analysis Setting As it has been stressed above, Adidas clearly puts the stake on both athletic performers and average citizens, which the advertisement displays in a very graphic manner. On the one hand, the setting, with lockers and a long hall, can clearly be defined as a gym at the very least. Thus, sportsmen are being addressed. However, the silhouettes of the people in the background are so vague that they could be practically anyone, from Dennis Rodman and Michael Jordan to any member of the target audience. Therefore, the viewer can easily imagine himself among sport stars and, thus, relate to the advertisement and the product in question. Messages No matter how vague the background might be, though, one can spot easily not one, not two, but at least three people walking in a straight line. A seemingly minor detail at first, on a second thought, the given element of the commercial appears to be the most important part of the advertisement, not only because it affects the audience on a subliminal level, but also because it appeals to people’s necessity to be a part of society, which the catchphrase in the caption reiterates and, thus, reinforces.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More For a number of reasons, people walking in line are the kind of a clichà © that always renders the heartstrings of the audience in the right way. Perhaps, it is the sense of being a part of a strong team of people who mean business and knowing that there are reliable people ready to support any of their members that affects the audience. Anyway, the blurred image of a team meaning serious business happens to be one of the strongest aspects of an advertisement, which touches upon people’s need for friends and support. In other words, the advertisem ent practically screams to the audience, â€Å"If you wear our shoes, you will have strong and supportive friends and be a member of a team†; and, quite honestly, very few people can resist such an offer. Color cast Finally, the choice of color and its arrangement in the advertisement must be mentioned. It was wise of Adidas to use only one aggressive color in the picture; with the rest of the colors toned down, blood red shoes in the foreground make a statement of their owner’s persistence an success. Another peculiar aspect of the color cast concerns the way in which the palette was arranged in the picture. With one red shoe in the foreground and the second one in the background, the advertisement offers the audience curious visual rhymes. The impression of symmetry grows even stronger as the viewer notices two similar white shoes on the left and right from the red one. Finally, the clever use of light also serves its purpose, making the important elements visible an d leaving the places that the audience’s imagination should work with in the shadow. Even though the idea of putting the product, i.e., the shoe, in the limelight might seem dated, in the given commercial, it appears to be quite natural, seeing how the commercial makes the audience focus on what lurks in the shadows even more than on what is in the spotlight. Audience One of the many important details about the way Adidas promotes its products is that it never targets a specific audience. True, sportswear is designed to be suitable mostly for the people who take up sports; however, Adidas was the first to push the envelope and ask a question why other people could not wear sporty clothes.Advertising We will write a custom assessment sample on The Power of Togetherness: Adidas and Its Brand New Advertisement specifically for you for only $16.05 $11/page Learn More As a result, not only does Adidas appeal to a general audience of no particular soci al status, their age ranging from five to ninety, but also manages to make the idea of being sporty and trim fashionable. Summary Although initially, sportswear was designed for a very particular set of customers, i.e., the people who took up sports, Adidas made a breakthrough by appealing to every single member of the society, therefore, making the idea of taking up sports attractive to everyone. Such popularization of sports is especially obvious in the given advertisement, seeing how it does not show sportsmen explicitly, only dropping hints at a sports setting. With a â€Å"Together We Can† catchphrase thrown into the foreground, the company appeals to people’s feeling of solidarity and togetherness, therefore, creating the premises for being supported by a team of enthusiasts instead of individuals, which makes the company all the more influential. This assessment on The Power of Togetherness: Adidas and Its Brand New Advertisement was written and submitted by user Kane Mendoza to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Alphonse Capone essays

Alphonse Capone essays Alphonse Capone a.k.a. Al Capone was born on January 17, 1899 in Brooklyn, New York. Alphonse Capone which parents were baptizes grew up in a rough district and he was a member of two kid gangs, the Brooklyn Rippers and the Forty Thieves Juniors. Although Al Capone was a bright young man, he quit school in the sixth grade at age fourteen. Although Al Capone was a criminal he had normal jobs on the side e.g. he was a clerk in a candy store, an assistant in a bowling alley and a cutter in a book bindery. Soon he became part of the notorious Five Points gang in Manhattan and now he worked in gangster Frankie Yales Brooklyn dive, Harvard In, which was an illegal gambling den. While working here he received his famous facial scars which resulted in the nickname Scarface. He had insulted a costumer and was attacked by her brother with a glass. In 1918 Capone met an Irish girl named Mary Mae Coughlin at a dance. On December 4, 1918 Mae gave birth to their son, Albert Sonny Francis. Capone a nd Mae married later that year on December 30. Capone was arrested for the first time while he was working for Yale because of a disorderly Conduct. He also murdered two men in his first years as a gangster, but nobody wanted to testimony against him, because they were either his friends or afraid of him. After Capone had sent a gang member from an Irish gang called Finnegan on the hospital, Yale sent him to Chicago because the Irish gangs where furious and threatened to kill him. So Capone now moved to Chicago with his family, were they moved into a house at 7244 South Prairie Avenue. After Capones move to Chicago he became member of the Four Deuces, a gang which were lead by his old friend from New York, John Torrio. The Year was now 1919 and a new kind of underground crime/business, illegal distribution of liquor was becoming attractive for the gangsters because...